July 9, 2008 — Big Rock Sports, the leading distributor of branded fishing products in the US through its five regional divisions (Henry’s, CSI Sports, MT Sports, All Sports, and AWR Sports) today announced plans to expand its current product offering with Pure Fishing of Spirit Lake, Iowa, a leading global provider of branded fishing products. Effective immediately, Big Rock Sports’ product assortment will include the brands Abu Garcia®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Sevenstrand®, Spiderwire®, Stren®, and Trilene®. Big Rock Sports has a long standing and strong history with other Pure Fishing brands which includes Penn®, Pflueger®, Shakespeare®, and Ugly Stik®. This new partnership merely expands upon the two companies’ relationship.

Ed Small, CEO of Big Rock Sports, said “Our goal has always been to partner with the leading brands that are in demand from both our dealers and consumers. This expanded partnership with Pure Fishing will allow us to offer even greater service, convenience and selection to our dealers across the United States. In addition, Big Rock Sports is uniquely positioned with our national field sales force and regional warehouses to fully meet Pure Fishing’s distribution needs.” 
Terry Carlson, CEO of Pure Fishing, said “The expanded presence with Big Rock Sports will build upon our strong brand distribution and greatly enhance service to our customers and consumers. We have a long history of developing strong, mutually beneficial partnerships with distributors and retailers. This past February, we were honored to be recognized as the 2007 Big Rock Sports Vendor of the Year on behalf of our Shakespeare Fishing Tackle. This expanded partnership with Big Rock Sports underscores our commitment to providing exceptional service to our customers and providing consumers improved access to our brands.” 

Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sevenstrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries, Pure Fishing is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a division of Jarden Corporation (NYSE: JAH). Additional information can be found at www.purefishing.com.

Big Rock Sports is the parent company of All Sports, AWR Sports, CSI Sports, Henry’s and MT Sports, wholesale sporting goods distribution centers located across the nation.  Big Rock Sports companies service more than 15,000 hunting and fishing retailers from coast to coast and internationally.